FAQ's

The importance of branding cannot be overstated. It is the personality of your company and what sets you apart from your competitors. If no one branded themselves, the only companies that would get any business would be the best in the industry and the cheapest. Introducing branding into the mix muddles the definitions of best and cheapest. It raises questions such as, what defines best, the materials used or the skill of the worker? Or what constitutes cheapest, the lowest cost option or the most cost-effective?

Branding guidelines are essential to ensuring the integrity of your brand is maintained. For example, as your logo is used in different elements of your company, adjustments may be made for one reason or another. As the design gets continually altered, the original intent of the logo and the design choices associated with it begin to get lost in the shuffle. Something as simple as stretching the logo, removing taglines or misrepresenting the colours can have a detrimental impact on how consumers perceive your company. By implementing branding guidelines, you provide a clear set of rules governing what can and cannot be done with a logo. If you want to keep your brand development professional, then you have to create branding guidelines that are clear about the use of your brand.

A brand’s power lies in the collective synergy of all marketing materials. A brand has an established identity and presents this identity across different media in the form of visual cues. For instance, if you send out a letter or invoice, it needs to adhere to the visual essence of the brand. Every aspect of your printed and online media need to conform to the colour, style, and feel of the brand to reinforce its power. Developing the brand first ensures that all marketing collateral present a unified message. It also makes incorporating elements of the brand into marketing collateral easier. Trying to match your brand to existing collateral is not only expensive, it muddles the message you are trying to send to your audience.

Branding is the basis on which consumers perceive your company. It is the collection of emotions and ideas that are evoked when consumers think about your business. A brand is at its most effective when every aspect of the business is consistent and works together towards the same set of core values. It unifies your company image and can elevate your company from being a simple business to being an industry leader.

Digital Resource Pack The digital resource pack is a tool that makes your branding accessible to those that need it. It contains brand materials tailor-made for creating branded documents. The digital resource pack also comes with a comprehensive guide detailing colour specifications and dimensions. A typical digital resource pack can contain renderings of your logo in different resolutions, email signatures, presentation and proposal covers, digital letterheads or other ready to use media. The information included in the digital resource pack is a comprehensive list of colour specifications, dimensions and different renderings of your logo. It may also contain email signature files, presentation covers, proposal overs, digital letterhead or other media ready for use when needed. Specific Items Some of the specific items we can include in a branding package are: Logos / Visual Branding Guidelines / Branding Books / Letter Head / Envelopes / Business Cards / Presentation Covers / Proposal Covers / Custom USB Sticks / Banners / Signs / Brochures / Postcards / Web Sites / Catalogues / Digital Signatures. Branding Book A branding book is an in-depth analysis of each element of the design and each piece of marketing collateral. It gives very specific guidelines and measurements for each particular type of collateral. There is much more detail and much less room for interpretation than branding guidelines. It can be produced in either PDF format or in print. Visual Branding Guidelines A Visual branding guideline includes a portfolio of 5 – 15 designs of your logo on stationary and assorted paraphernalia. This allows you to preview potential promotional items before committing and helps you decide if the items align with your brand. Branding Guidelines Every company needs to have branding guidelines that define how the logo and brand are to be used. The ability of a brand to unify a company image is one of its strengths and must be kept under control to protect the integrity of the brand. If you neglect creating a framework of conditions to keep your company image in alignment, you will come across as inconsistent and unrecognisable as your brand visibility declines. Logos A logo is a symbol that defines your business. When your logo is viewed it inextricably links that image to your brand, so why not make that image as expressive as possible? Your logo is essentially a reflection of your company, your style, and your values and will represent your public image for a long time. Thus it’s crucial that you place the right amount of thought and effort into designing it. At The Original Brander, we focus on several tried and true methods of logo design which will alleviate stress and expedite the process for you. We work closely with our designers to create letter-based designs, related image designs, abstract image designs, wordmark designs or some combination of the four until we engineer a logo that you feel completely satisfied with.

Although it’s easy to confuse a brand with a logo, they are very different entities. A logo is simply an image linked to your company. It may contain the name of your company, but it could be a monogram, keyword or image. A logo is what it is – a pictogram representing your name. A brand encompasses more than just the logo. The logo is a vital piece to a brand as you need a visual cue to trigger the recognition, but a brand is the emotions triggered by seeing the logo. You want your brand to be linked to feelings of prestige and positive emotional responses. This is achieved by reflecting the design elements of the brand across your whole company and maintaining brand integrity.

To decide how healthy your brand is, step out of your ‘business owner’ responsibilities and take a look at your company image as a consumer. What do you see? If any of the following points describe your company, you need The Original Brander: No company image exists Branding in the company is not consistent Branding does not reflect the size or professionalism of the company ​ Call us. Let us help you create a brand that builds awareness and engenders loyalty. Your company needs a brand to stand out in the marketplace. Let us show you how.

A brand is a company image that you want to use for life. In the long run, the amount spent on creating a company brand is a drop in the bucket compared to the marketing mileage you can leverage from it. What happens, however, if times change and it just looks ‘old’? Brand re-imagining is the art of taking an already established brand and modernizing it to be more expressive and powerful. Brand re-imagining is done in two different ways: ​ We can retain the basic elements of a current logo and create a new image with the same overall effect We can modernize the elements around the logo and create a new impression. In both cases, we keep what is still working and build on them until a newer, more successful, more modern, re-imagined brand emerges.

The logo is the focal point of your business and the most important element in any brand. The logo is an intricate combination of colour, imagery, and typography, that blends together to form a unique icon for your business. Each element of your logo should be heavily scrutinized to ensure compliance with your brand: which font family should you use? what colours are expressive of your company? What kind of imagery should your brand evoke? These are all questions that need to be asked and asked again.

Tracking your website's success involves several key metrics: the time visitors spend on each page, which pages they view, and how many leave immediately. These metrics help you understand your sales funnel, identify which content generates leads, and determine how many leads come through your site. This data can also guide adjustments to your site design, navigation, and content to boost sales.

Your website is a powerful tool for converting leads into sales and advertising to potential customers. It can establish credibility by presenting key information professionally. Ensure your website is user-friendly, has strong Calls to Action, and is well-optimized for search engines. This creates an ideal environment for customer engagement. At The Original Brander, we understand online marketing fundamentals and can help you reach the right audience, maximizing the benefits of effective inbound marketing.

When you choose our web design services, you can expect several key deliverables: 1. **Support Package**: Transitioning to a new content management system (CMS) can be overwhelming. Our support package is tailored to your needs, providing all the help you require during this period. 2. **Website Launch**: Launching a website involves linking the completed design to your domain name and making it live. We ensure a smooth launch and are prepared to handle any complications that arise. 3. **Basic SEO**: Your website will include basic SEO, ensuring it is recognized by search engines. This includes optimizing titles, labels, content, and internal links. 4. **Wireframes/Design Proofs**: The initial stage of web design involves creating wireframes, which map out the site structure. Design proofs follow, adding content and graphics to give you a clear impression of the final site. 5. **Prototype**: A prototype site is a preview build of the final website. It allows you to provide feedback and make changes in a simulated environment before the final launch. 6. **Design Brief and Background Research**: We create a detailed design brief and conduct background research to ensure the final design meets your needs. This includes questions about your website's purpose, desired look, company image, navigation, and target demographic.

Modern web design is built on content management systems (CMS) and different designs function better on different systems. By evaluating your website needs, we can select the optimal CMS to match your desired design. These systems take longer to build than the initial design, but run highly efficiently and are flexible and versatile. A common CMS platform for most small to medium sized business is WordPress as it can be easily managed by one person and is highly customizable. The drawback to WordPress is that its functionality is limited and is not ideal for larger more complex websites. If you’re interested in pursuing a more complex website, Drupal is a CMS that is highly regarded and allows for expansion and complex functions. If you are looking for more of an Ecommerce platform, Magneto has built in support for shopping cart and product information functionality. There are countless other CMS that provide efficient and versatile services, you just simply need to find one that matches your needs and web designs.

The advancement of modern developer’s tools has made website creation a simple task. Anyone can make a website, but there’s more to web development than putting up a few pictures and some text. Professional web developers understand the intricacies of creating an online platform that conforms to your brand. When you hire our web development team, you aren’t getting a team of amateur web designers, you’re paying for a team of experienced professionals who understand your business goals and how to achieve them.

Web development is critical to the success of your company. A website is your virtual storefront, it’s the place people go to find out more about your company. Therefore, it’s imperative that you have a website that is indicative of the quality and prestige of your brand. The creative quality, technical direction and feel of your website is what ignites attraction and imprints recognition on to the customer. This means a website that has high-quality content, is easy to navigate, and has excellent calls to action. A powerful website engages consumers, leaves a lasting impression on them and inspires them to act.

This depends on what you want to achieve with your website and what business goals you're trying to meet. There are also economic considerations as it is often more expensive to rebuild a website from the ground up than it is to redesign it. A good idea is to run a comprehensive assessment of your current offerings to better understand your needs. In general, it's a good idea to redesign your website if any of these situations apply to you. There have been changes to your branding or logo Your current website has an unfavorable bounce rate The product or service you are offering has changed ​ Rebuilds are often considered a better recourse if any of these issues apply Your mobile website functionality is greatly impaired Your website is built on outdated technology Your website is slow, and cumbersome to use

It may be hard for you to determine whether you need to update or build a new website for your company as both options have varying time and budget constraints. Here are a few questions to ask yourself to evaluate your current website and see what you are missing out on. The content on the website is dated and does not represent the company The site does not have video or high resolution photography The website does not present content in an intuitive manner. There is no layering of content (i.e. simple -> intermediate -> advanced) The coding of the website makes it hard to update and add new content. The site is not optimized for modern search engines The site is not designed for modern mobile devices The site is not designed to display well on high resolution screens The current website does not seem to produce any leads. We do not know if the website produces any leads. ​ Your online real estate is the most important aspect of your sales and marketing, it is your shop window and your brand rolled in to one. If you don’t have a clear answer to any of these questions, or the description sounds like your current website, we can help.

Graphic Design is akin to a delicate ecosystem, where every piece and every element, no matter how insignificant it may seem, plays a critical role in ensuring the success of the final product. This means that each aspect of the design needs to be well-thought out and must have a pre-determined purpose. ​ Why are fonts important? The font you choose to represent your brand speaks volumes about your company. A font can be classic, strong, contemporary and can convey any range of emotions. Whichever font you pick will be invariably linked with your company for a long time so make sure the font you use is readable, expressive and creates the right kind of impression. Using the chosen font throughout your collateral will add a cohesive element to your branding, and will strengthen the unity of your brand. You also need to choose a font that will “agree” with internet browsers, as the wrong font will not display the text properly and appear as a series of meaningless code. This not only creates a nightmare scenario for designers and developers but makes your company look highly unprofessional. ​ Why are icons important? Icons are visual representations of universal concepts. They are simple images that are easy to interpret and provide a visual reference to the reader for the content that follows. For instance, if you are creating a page with information about the different services you offer , by pairing each service with a simple icon, customers can identify what they need at a glance rather than having to look through and read each heading. Effective use of icons at pivotal points in your collateral provide structure to the layout and guide the reader to their goals. The easier you make it for consumers to navigate your website the better the impression they will have of your company. ​ Why is imagery important? Images are the most expressive element of graphic design and therefore require the most time and effort to get right. The perfect image not only makes a page more attractive but can accentuate the content that it accompanies. Images provide a way for designers to convey complex ideas in a simple fashion, they break up the monotony of text-heavy pages, suggest themes and emotions that affect consumer perceptions and add personality to your brand. ​ Why is layout important? The layout is an often criminally overlooked aspect of graphic design. In essence, layout is the foundation on which all other elements are built. The purpose of a layout is to guide the reader through content in a natural and unassuming manner. It provides atmosphere to the “story” the content is trying to tell and makes it easy for a reader to skim a page or deep dive as necessary. A well-executed layout draws the reader in and keeps them informed and engaged. ​ Why are colour palettes important? Colour, more than any other element, is the one aspect that is most closely associated with a company’s identity. What is Coca Cola without the red and white? Would McDonald’s be McDonald’s in any other color than red and yellow? The importance of colour choice cannot be underestimated. There is a reason that so many studies exist detailing the psychological effects that colors have on people’s perceptions. Simply put, colors evoke raw emotions. A well-developed color palette strengthens the emotional connection between your brand and consumers. By developing that connection, your company can lay claim to a particular color scheme, bringing untold value to your brand.

This is a great question and boils down to two considerations: The ability of the image to convey your message Cost ​ Photographs have the power to affect people, but only the right image has the power to motivate people. Stock imagery is great for an emerging company as they can provide an excellent range of good quality images at a low cost. The downside to stock photos is that it becomes hard to capture the essence of a service business or find photos of a niche industry. The key to successfully using stock images is to ensure they do not have the feel or look of stock images in the final media. If you can find images that adequately express your company brand and focus on the message you want to convey then stock images are a viable option. However, it might be the case that the images that you need to represent your unique product or service are not available in stock photos. In this case, your only option is to have professional photographs taken. Professional photographs lend credibility to your brand, and let you showcase your product or service the way you want it to be seen.

In a world where first impressions mean everything, sharp, eye-catching imagery is a necessity. Proper graphic design is often the difference between being seen and being heard. If any of these issues apply to you, professional graphic design can help: Your current graphics are outdated Your current graphic style does not coincide with your brand Your marketing collateral is sending mixed messages Your current style clashes too much with established competitors You are going through a rebranding process ​ If you want to give your business personality and flair there’s nothing easier and more direct than good graphic design.

The ROI on graphic design is easy to identify, due to its similarity to branding ROI. By stylizing your company image you are creating a connection with customers and potential consumers. With the amount of choice in digital commerce the first impression is the only impression, so your company image must outperform your competition’s, and not just some of your competition – all of your competition. A well-branded company armed with brilliant graphic design can cut through the white noise of the Internet, leading to a noticeable increase in traffic AND a higher conversion rate online and offline. People are visual creatures that assimilate information and make decisions based on what they see. So, creating attractive and enticing images is crucial to the success of your business.

A design brief is a set of parameters for the graphic design team. It instructs the designers on what is expected from the final design and gives them goals to aim for. The design brief will cover inspiration, feel, content, the desired outcome, and the goal. It will give detailed instruction on colour palette, font, layout, and images so that the designers have a framework to build from. This speeds up the design process and avoids costly mistakes. A design brief is critical to a more complex project, especially if more than one decision maker is involved. It guides the designers and the client through the project, making sure everyone is aware of the goal and how to get there. It is a document that is signed off before work is begun and provides the direction needed to produce the desired result. Consultation is needed to create it, and it may take a series of consultations or adaptations to make the correct design brief.

Your marketing collateral is the face of your company. In fact it goes deeper than that – it is the soul of your company. Every time you place something in front of the customer your company ethos is on display. Anything that bears your name needs to express the quality of your products and services, and leave a lasting impression on the customer. Great graphic design does just that, and The Original Brander does great graphic design. We believe in the artistry of blending stunning imagery with your company message to craft a ‘story’ that resonates with consumers. Graphic design is the ultimate expression of your brand, and determines how credible or professional your company is.

There are many arenas of graphic design, which can be broken down into categories and sub categories: ​ Commercial Print Designer: Commercial print designers specialize in producing printed items. They require the skills of a layout designer, illustrator, creative typographer and color designer. They create brochures, business cards, flyers, banners, postcards, tickets, tarpaulins, etc., right down to wedding invitations. ​ Publication Designer: Publication designers are responsible for producing larger brochures, magazines, comic books and books, and their specialty is to design around words. They are highly specialized in creative typography and illustration and produce high quality niche designs. ​ Multimedia Designers: Multimedia designers are another niche graphic design profession, and hone their skills on animation, video editing, digital media, visual effects, motion design, and mixed media graphics. These graphic design professionals have a great eye for detail, and are versed in a wide range of skills including illustration, design, font design, and motion layout. ​ Marketing Designers: Marketing designers focus on advertising. They require the skills of a layout designer, illustrator, creative typographer and colour designer to create marketing collateral and marketing campaigns. These graphic designers assist clients in company image and brand development. The skills required to support all these different graphic design functions are: ​ Layout Designer: Specializes in making sure the visual appeal and flow of the media is optimized and draws in users. They create the structure for the content and dictate the restrictions in size and placement. Illustrators: Specializes in creating new and custom drawings for content for graphic design. They range from sketches, icons, caricatures, vectors – anything unique that is needed to augment the design. They are highly skilled in artistic interpretation. ​ Expressive or Creative Typographers: All content needs words or text and typographers create the fonts for those words. These graphic designers are specialists in hand written or digitally created fonts and turn words into an art form. ​ Colour Designer: These colour consultants understand colour and can advise on the mood, effect, expression and impression of colour in a design. ​ Manipulation or Optimizing Designers: These are specialists in manipulating images, such as hue evaluation and airbrushing, to make sure the images used are at their most effective. ​ Digital or Flash Designer: These graphic designers specialize in digital design, such as websites, banners, and web advertising. Graphic designers can be specialized into one niche or can be skilled across a number of disciplines. The key is that they are focused, driven, skilled and educated, and can understand what you want in your company brand.

Graphic design unifies your brand. By painting all your marketing collateral with the same brush, you create a sense of cohesion within your company image. A cohesive image allows consumers to identify your brand across different media based on the visuals alone. This recognition gives the consumer an idea of what to expect from promotional material before even reading it. For instance, Company X values prestige above all else and successfully translates that trait into a succinct visual style. Consumers will then subconsciously connect the feeling of prestige to any marketing materials Company X sends out simply by looking at the imagery and motifs of the collateral; thereby increasing the inherent value of all marketing collateral.

Words hold immense power. The right words can turn prospects into customers, while the wrong ones can lose potential sales. Professional copywriters know how to connect with your audience by developing a unique, professional voice for your company. They understand that building trust takes time and that clean, concise, and informative copy is essential. Grammatical errors, vague wording, and inconsistent messaging can cost you valuable opportunities. With so much at stake, why settle for anything less than the best?

Evaluating the current copy on your web site is not an easy thing to do, but if you don’t have persuasive copy, you need to remedy the situation as soon as possible. Look at your copy and see how it measures up: Is very little in the way of descriptions of your products or services? Do the descriptions of your products and services need updating? Has your existing copy been optimized for keywords / SEO? Is your current copy outdated or unexciting? Does the text not accurately relate to your brand? Are you drawing people in to your website? Is your bounce-back rate high and your time spent on page figures low? How effective are your Calls To Action? Is the text difficult to understand? ​ Don’t underestimate the power of effective copywriting, but at the same time, don’t be frightened by it either! The Original Brander has a team of dedicated and successful copywriters that can produce the copy that your chosen demographic wants to read.

Copywriting is a hard to quantify aspect of a successful business, but it is a necessary one. Copywriting is all about telling a story. A story that appeals to your consumers and convinces them that your products and services are right for them. Good copywriting embeds itself into the minds of your audience and connects with them on a personal level. It gives your company credibility and gives your brand a voice. The beauty of copywriting is that when it is done correctly, it feels natural and unassuming. When done incorrectly, it makes you looks sloppy and unprofessional. The value of copywriting is difficult to measure in hard numbers. It provides benefits beyond the face value of words on a page, it is the veritable backbone of your brand.

Copywriters are used to writing SEO copy. Optimizing for search engines is second nature and always at the forefront of their writing. It is in their interests to keep ahead of the SEO curve and make sure the copy is current and effective. A good copywriter wants your copy to rank high in the searches as that is the point of the copy – it validates their writing, and they will work with you to get you as high as you can go. Engaging content is only half of the focus of advertising articles; ranking high in the search engine results is also just as important. A copywriter will use their knowledge and skill to craft a highly readable article that the search engine bots love.

The Original Brander copywriting team will edit and proof your writing if you wish to write copy for yourself. It is important to make sure the final copy is professional and persuasive so it may need a few edits. You do not have to take the advice of the copywriting team, but writing to sell is vastly different from any other type of writing, and takes a certain skill set to be done effectively. It may even work out cheaper to have the piece written for you if you take into account the time you spend writing, what you could have been doing, then rewriting to include the edits. It may also save you a large amount of frustration!

Copywriting is an all-encompassing term for any text that sells. Some common copywriting services we offer include: Blog posts Website copy Sales brochure content Presentations Proposals/RFPs Social media copy Sales pitches

Research is part of a copywriter’s brief. Good writing is born from a combination of understanding your audience and knowing your content, our copywriters couple both these qualities with their natural talent for writing effective copy to produce the best possible end-product for you. ​ Copywriting is also known as ‘the written salesman’, so they may look at the information you give them, or find in research, and approach it from another angle. Remember – the point of copy is to sell through engaging writing, not so much as to inform or showcase knowledge. There is plenty of public information available on most industries and a copywriter is trained to extract exactly what is needed. It is not necessary for you to trawl though boat loads of information to give to them, unless it is unique to your company, or the project. We aim to make this process as painless as possible for you.

While both terms are often used synonymously with each other, they are not the same. Content marketing is about writing content that has a marketing purpose, whereas copywriting focuses on inciting some form of action. Both styles of writing have their merits; for example, you could have high-quality content, but if it doesn’t elicit any action, then what good is it? Similarly, a blog with clear call to action functions won’t make up for an absence of real content. When both are used in tandem, it creates effective and captivating content that will engage your audience.

Copywriters are very flexible and work with what they’ve got to produce the copy that matches your needs. It may be perfect the first time, or it may take several rewrites, but ultimately you will end up with a piece of copy that is effective, persuasive and attracts people to your site. With all the content that is out there, there’s no better way to draw people in than with a piercing piece of writing from a professional copywriter.

We monitor SEO project progress primarily through Google Webmaster Tools, which shows how many people visited your page, how many clicked through, and your ranking. If you're in the top ten, you're on the front page; in the top three, you're exceptional. However, Google Webmaster only tracks the last three months. We use advanced tracking software that monitors your page's performance indefinitely, allowing you to compare it to others, evaluate its success, and make necessary adjustments to improve your rankings.

All the content uploaded to your site needs to be relevant to your industry and its keywords. Along with the keywords the SEO bots will look for related words in your text so the more relevant content you have, the more value your site has. Your content must be created and managed with a SEO focus, but also with the art of making it engaging so that it is read and shared. The more relevant content you have, the more sharing that happens, which raises your search rankings. Your blog, added text, and articles all need to be optimized so that the strength of your SEO increases with each share.

If you have a website, then you need SEO. By researching how much traffic different keywords in your industry receive, you can decide how much SEO your company website needs. If the traffic or competition is low, then basic SEO may be all that is necessary. An SEO campaign needs a large investment of time and resources so make sure you put in the appropriate amount to get the biggest ROI. If there is a large amount of traffic or competition for your industry specific keywords, you will not be able to make an impression without using advanced SEO. By being in front of the right people at the beginning of their search for the products and services they need, you increase the amount of leads into your sales funnel, which increases sales. Every website needs SEO, it’s just a matter of degree.

Google ranks your page using a long list of criteria that is very complex, but it can be surmised in to two categories. Google looks at internal content and external links. Internal content is the text you have on your site, including the structure, naming and copy that is uploaded. The bots crawl the website looking for certain criteria and base their rankings on that. External links are created when another website puts up a link to your page, or it is shared by other media. The bots recognize the link and assumes that the content you have is important, and desirable enough, that it has been posted by another website. The more popular the site is that puts up your link, the more the bots rank your website for the link.

Understanding why you need to get to the top of a Google search, or to the top of any other search engine, is critical to successfully integrating SEO into your website. To sell your products you need to get in front of the right people, and as 97% of all purchases begin online, you need to make sure you have a viable online presence. But simply ‘getting to the top of Google’ is not enough. You need to make sure that you monopolize the relevant keywords. For example, if you are an organic tomato seed company you want to be in front of gardeners and organic farmers, not those looking for tomato plants, tomato canes or tomato canners. Researching the right keywords for your company is critical to getting noticed by Google. If you appear on the first page in front of the intended audience, they will likely click through to your site before any others, and if your content is strong enough to hold their interest they will turn into leads.

Basic SEO can be implemented as a site is being developed and can be completed quickly. The research to find out which keywords are the most important to your website will take longer than implementing basic SEO, and this is the most important stage. When you have found the keywords you want to concentrate on, the optimization process can begin. It may take some time for the effects of Advanced SEO to manifest, especially if you are in a competitive industry. Successful SEO is only achieved by consistent and intensive application. You must constantly add keywords to your website and social media, evaluating your position in the rankings and which keywords are most profitable. This takes a large amount of resources to achieve, but you have to be patient and wait for the results to come in, which takes time. For the advanced SEO to really take effect and have a chance of hitting the first page of results, you will need to wait at least twelve months for the bots to evaluate your website and rank it high enough to be their premium recommendation.

Evaluate your website in terms of your SEO strategy. Does your website sound like this? Our company does not show up well in a Google search for the services and/or products we offer. The company could show up better in a Google search – i.e. we need better/more effective SEO. ​ SEO is a powerful tool that can put you miles ahead of your competitors if implemented correctly. Every company needs SEO; how can we help yours?

Yes, most definitely. People pay to be at the top of the first page on Google, which you can see if you search any phrase on a search engine. The search engine will bring up two types of results, paid results and organic results. In general, people have become immune to these paid ads at the very top of the page and move on to the organic searches below. These web pages are the ones that get on the front page of the search without paying for it. If you are on the front page organically, the value of your real estate is worth what the others are paying for the same position.

Finding two SEO projects that look the same is nigh on impossible. Each company has a unique value proposition within their industry and SEO reflects that. Common deliverables we offer as part of our SEO service include: Keyword Research and Optimization Site Analysis Website Edits Re-coding of Websites Page Speed Optimization SEO Module Integration SEO Planning Basic SEO Packages Advanced SEO Packages