Printing.
Print changed the WORLD.
Gutenberg’s invention forever altered how human beings share information, and the tactile feeling of custom printing has an impact very different from digital marketing collateral. Powerful design, carefully chosen media, and specialty machinery all come together to impress in a way sloppy print work never can.
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So after weeks of painstaking collaboration with graphic designers, you’ve come up with a vibrant logo and a technical masterpiece of a brochure; it’s time to take it to the printers. What comes out, however, is a garbled mess, the colours are wrong, the brochure was not properly cut, the ink bled through the paper. Understanding what type of printing service will accentuate design features saves you time and resources in the end. Good printing impresses; bad printing looks unprofessional.
The Invention of the Printing Press was One of the Most Important Events in Human History.
- Ha-Joon Chang
FAQ's
1 / Why is professional printing important?
Printing involves properly producing images and text for a particular medium. The result is easy to interpret: good printing impresses, bad printing does not. Understanding what printer to use on a per-project basis can be a time-consuming process. As a result, many companies make the mistake of settling for what their own equipment can do. But let’s face it – there’s nothing more wasteful (or potentially harmful for your business’ image) than investing money, time, sweat, and tears into producing a piece of marketing collateral that is destined for a subpar printer.
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At The Original Brander, we know our printers front to back and we have the experience to match the right document to the right machine for the right effect; the result is crisp, professional-looking collateral that catches the audience’s eye and holds their attention from cover to conclusion.
2 / What issues does professional printing resolve?
The quality of printing is a make-or-break factor in determining the usefulness of printed collateral. You may have the sleekest design on your business cards but if the color is off or the cutting is poor, the sloppiness reflects on your company. If your business experiences any of the following issues, it’s worth investing in a professional printing service.
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Your current printers are inconsistent
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Your print designs are complex
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You want your printing to stand out
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You need a more in-depth selection of printing options
If you want your printed materials to truly represent the best of your company, then a professional printing service is a must-have asset.